Saturday, October 08, 2011

Health Canada's Proposed Approach to Managing Caffeinated Energy Drinks

Health Canada has proposed regulations for energy drinks intended to prevent overconsumption of caffeine and other ingredients such as vitamins. The proposed change would require most energy drinks to be labeled with nutrition information, including the amount of caffeine in the product, and to identify groups for whom high levels of caffeine are not recommended, such as children and pregnant and breastfeeding women. The proposed measures would also limit the amount of caffeine in energy drinks to 180mg per serving – about the amount in an average cup of coffee. They would require manufacturers to ensure that types and levels of vitamins are within safe limits, and to add a warning advising not to mix the product with alcohol.
"The growth of energy drink consumption in recent years has resulted in higher levels of caffeine consumption among younger people than has previously been the case," Health Canada said. "…Canadians tend to think of and consume energy drinks not as health products but as soft drinks. Health Canada's proposals will assess the safety of these products according to how they are consumed to provide the best protection for Canadian consumers."

Health Canada is accepting comments on the proposed regulatory changes until November 15. More information and details of how to submit comments are available here.  Hat tip to Caroline Scott-Thomas, Canada outlines proposed regulations for energy drinks.

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